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Online Education Marketing Plan

SkillBridge Academy

Business Overview

SkillBridge Academy is an e-learning platform providing professional development courses focused on in-demand skills like data analytics, digital marketing, and project management for career advancement.

Target Audience

Working professionals seeking career advancement through skill development

Demographics

  • Age range: 25-45 years old
  • Education: Bachelor's degree or higher
  • Career stage: Mid-level professionals seeking promotion
  • Location: Global, English-speaking markets

Pain Points

  • Limited time for traditional education
  • Expensive degree programs with uncertain ROI
  • Skills gap between current role and desired position
  • Lack of practical, industry-relevant curriculum

Value Proposition

SkillBridge Academy accelerates your career with practical, industry-recognized courses taught by real practitioners, with flexible learning that fits your busy schedule.

Marketing Channels

Google Ads

$6,000/month

Search campaigns targeting career development and skill-specific keywords

LinkedIn

$4,000/month

Sponsored content and targeted ads to professionals by industry and seniority

Content Marketing

$2,500/month

SEO blog posts, free resources, and career guides

YouTube

$2,000/month

Free tutorial videos and course previews to build audience

Key Tactics

  • 1
    Launch free mini-courses as lead magnets for each skill track
  • 2
    Create employer partnership program for bulk enrollments
  • 3
    Implement career coaching add-on service
  • 4
    Develop certification partnerships with industry associations
  • 5
    Build student success stories and testimonial campaigns

Goals & KPIs

Increase course enrollments

1,000 enrollments/month

Timeline: 6 months

Build email list

50,000 subscribers

Timeline: 12 months

Improve course completion

70% completion rate

Timeline: 6 months

Expand course catalog

25 total courses

Timeline: 12 months

Budget

$18,000/month
Paid Advertising$10,000
Content Production$4,500
Tools & Platform$2,000
Partnerships & Events$1,500

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