Food & Beverage

Local Restaurant Marketing Plan

Harvest Table

Business Overview

Harvest Table is a farm-to-table restaurant focusing on locally sourced ingredients and seasonal menus. Located in a vibrant downtown area, it offers a refined casual dining experience with a commitment to supporting local farmers.

Target Audience

Food enthusiasts and local community members who value quality dining experiences

Demographics

Age range: 30-55 years old
Household income: $80,000+ annually
Location: Within 15-mile radius of restaurant
Interests: Local food, sustainability, fine dining

Pain Points

Finding restaurants with genuine commitment to local sourcing
Inconsistent quality at other farm-to-table establishments
Limited options for special dietary requirements
Lack of transparency about ingredient sourcing

Value Proposition

Harvest Table delivers an authentic farm-to-table experience where every dish tells a story of our local farmers and artisans, creating memorable meals that support our community.

Marketing Channels

Google Business Profile

$200/month

Optimized listing with photos, menu updates, and review management

Instagram

$800/month

Daily content featuring dishes, farm visits, chef stories, and behind-the-scenes content

Local Partnerships

$500/month

Collaborations with local hotels, event venues, and corporate clients

Email Newsletter

$200/month

Weekly updates on seasonal menus, events, and exclusive offers

Key Tactics

1
Launch "Meet the Farmer" monthly dinner series featuring local producers
2
Create a seasonal tasting menu with wine pairing options
3
Partner with local hotels for exclusive dining packages
4
Implement a VIP loyalty program for frequent diners
5
Host cooking classes featuring seasonal ingredients

Goals & KPIs

Increase weekly covers

400 covers/week

Timeline: 6 months

Build reservation list

2,000 email subscribers

Timeline: 6 months

Improve Google rating

4.7+ star rating

Timeline: 3 months

Grow private events

4 private events/month

Timeline: 6 months

Budget

$3,000/month

Social Media & Content$1,200

Local Advertising$600

Events & Partnerships$800

Tools & Software$400

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