Health & Wellness

Fitness Studio Marketing Plan

Peak Performance Studio

Business Overview

Peak Performance Studio is a boutique fitness studio offering personalized training programs, small group classes, and nutrition coaching. We focus on sustainable fitness journeys rather than quick fixes.

Target Audience

Health-conscious professionals seeking personalized fitness solutions

Demographics

Age range: 28-50 years old
Income: $75,000+ annually
Location: Within 5-mile radius of studio
Lifestyle: Busy professionals, parents, fitness enthusiasts

Pain Points

Intimidated by large commercial gyms
Lack of personalized attention and guidance
Difficulty maintaining consistency
Previous injuries requiring specialized training

Value Proposition

Peak Performance Studio delivers personalized fitness experiences in an intimate, supportive environment where every member gets the attention they deserve to achieve lasting results.

Marketing Channels

Instagram & Facebook

$1,500/month

Transformation stories, workout tips, and community highlights

Google Local Ads

$1,000/month

Targeted search ads for fitness-related keywords in local area

Referral Program

$500/month

Member referral rewards with free sessions and merchandise

Local Partnerships

$500/month

Corporate wellness programs and local business collaborations

Key Tactics

1
Launch 6-week transformation challenge with prizes
2
Create free community workout events in local parks
3
Develop a mobile app for class booking and progress tracking
4
Partner with local nutritionists for holistic wellness packages
5
Host monthly member appreciation events

Goals & KPIs

Grow membership base

200 active members

Timeline: 12 months

Improve member retention

85% retention rate

Timeline: 6 months

Increase class utilization

75% average class capacity

Timeline: 3 months

Launch corporate wellness

5 corporate clients

Timeline: 12 months

Budget

$5,000/month

Digital Advertising$2,000

Content & Social Media$1,200

Member Incentives$1,000

Events & Partnerships$800

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