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Consulting Firm Marketing Plan

Apex Digital Consulting

Business Overview

Apex Digital Consulting is a management consulting firm specializing in digital transformation for mid-size companies. We help organizations modernize their operations, implement new technologies, and build digital-first cultures.

Target Audience

C-suite executives and senior leaders at mid-size companies undergoing digital transformation

Demographics

  • Company size: 200-2,000 employees
  • Industry: Manufacturing, Healthcare, Financial Services
  • Annual revenue: $50M - $500M
  • Decision makers: CEO, CTO, COO, VP of Operations

Pain Points

  • Legacy systems hindering operational efficiency
  • Difficulty attracting digital talent
  • Unclear roadmap for digital transformation
  • Previous failed technology implementations

Value Proposition

Apex Digital Consulting delivers practical digital transformation strategies backed by hands-on implementation support, reducing transformation risk by 60% and accelerating time-to-value by 40%.

Marketing Channels

Thought Leadership Content

$4,000/month

Whitepapers, industry reports, and executive guides published quarterly

LinkedIn

$3,000/month

Executive brand building, sponsored content, and targeted InMail campaigns

Speaking Engagements

$2,500/month

Industry conferences and executive roundtables

Strategic Partnerships

$1,500/month

Alliances with technology vendors and industry associations

Key Tactics

  • 1
    Publish annual "State of Digital Transformation" industry report
  • 2
    Launch executive dinner series in key markets
  • 3
    Create a digital maturity assessment tool for lead generation
  • 4
    Develop case study videos featuring client success stories
  • 5
    Establish a podcast featuring transformation leaders

Goals & KPIs

Generate qualified leads

20 MQLs/month

Timeline: 6 months

Close new clients

2 new engagements/quarter

Timeline: Quarterly

Build thought leadership

4 speaking engagements/quarter

Timeline: Quarterly

Expand average deal size

$500K average engagement

Timeline: 12 months

Budget

$15,000/month
Content Development$5,000
Digital Marketing$4,000
Events & Speaking$4,000
Tools & Research$2,000

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